RM licences can be granted on a non-exclusive or exclusive basis.
A high-end design agency wouldn’t like you to pitch them an image for a campaign, only to find out later it’s being used on the other side of the world for a constipation medicine.
If you are looking for an image for a beautiful hardcover book that epitomises the “Importance of safe driving,” you may want to check with the photographer that the same image hasn’t also been used in a book on reckless driving, and so on.
It’s also important to remember that your Rights Managed image has been created and is managed by professionals, not an enthusiastic (even if extremely talented!) DIYer at home. More and more Royalty Free images are taken by amateurs because professional photographers can’t make a living with the royalties paid to them by these licences.
Why do I have to pay for a license?
Because the creator of the image or the video is a professional figure and owns the right of his/her work and you need to pay a fee to distribute his/her content.
At Bridgeman Images our solid understanding of budget and RM licences helps us tailor specific requirements for your needs, which on many occasions can even work out cheaper than utilising RF for your projects. Contact us for further information.