A fashion industry staple, the catwalk features in many of our favourite black and white or silent clips. A site of both controversy and celebration for the fashion world, the catwalk is nonetheless a fabulous mechanic for showing off the latest designs and outfits.
We have a wide range of catwalk clips in the archive from the silent era to the contemporary.
When colour film was introduced, fashion filmmakers suddenly had much more freedom with the way models and outfits could be portrayed on film. Fashion films became more creative and displayed the couture in full vivid colour, typically in environments which enhanced the appeal of the clothing – gone were the long, black draped curtains and murky parlours, replaced with stretches of beach, charming streets or modern interiors.
The way photography is used throughout history in the Fashion industry is unique and intricate. Many designers chose to capture their outfits in photographic form. Some of the most striking images in our Fashion theme are here, many from renowned photographers. Today, many designers use a combination of photography and film for all campaigns.