Varpu Kronholm is a Finnish surface pattern designer who combines digital and organic elements, to produce dreamy, contemporary designs inspired by the natural world.

Originally trained as a fashion designer, a passion for pattern steered her towards a career in freelance textile design. Now based in London, her work is available for licensing via Bridgeman Studio, the contemporary platform of Bridgeman Images.

To celebrate, Bridgeman has asked the artist to lead a screenprinting workshop at Cass Art’s flagship store in Islington for clients in the creative industries. It will also be an opportunity to share a few drinks with the Bridgeman team, who can explain the licensing process.



varpu screenprinting-deer
 Varpu Kronholm
Bridgeman Studio Artist

An example of screenprint that you can make in workshop


Inspiration comes to Varpu from art but also from her surroundings, “If I walk down the street and see a beautiful texture on the pavement I immediately want to get working!”

“It’s great to be represented by Bridgeman Studio. They are supportive and friendly and I feel privileged to be in the company of such a variety of talented artists.”

Limited places are available for the workshop on Wednesday 22 June from 7pmTo enquire please email



More about the artist

Varpu Kronholm studied fashion and textiles in Finland and moved to London to pursue a career in fashion. However, after two years of working as a designer she decided to follow her own path and move towards print design and artwork where she feels she can better fulfill her creative passion. Since then Varpu has been licensing designs for wallpaper companies Decoprint, Eades Bespoke and for scarf line Pashmala. She has built long lasting relationships with clients who keep coming back for more designs. Also a commissioned collection of prints for luxury scarf brand Walnutte will be launched in the near future. In addition Varpu has also created album artwork, tattoo design and bespoke garments; she has worked in trend research for design consultancy Studio M and assisted fashion designer Philip Mauger in costume design for a major film.