There’s a lot of competition out there for branded footwear, particularly for sneakers. So how can you differentiate yourself on the market?
Here’s our top tips from adverts in the archive:
1. Make viewers question everyone and everything around them
*Except for stopwatches
2. Criticise your competitors
See points a) b) and c) for how to be CHEAP AF
3. Appeal to their kinky side
4. And include as much nudity as possible
5. Remind your customers of their imminent death
6. Show them how to be cool
Such as blowing your nose through one nostril, it’s really unique and different
7. Get a celebrity advocate to prove it’s cool
For real though, you can always rely on Samuel L. Jackson
Find out More
Get in touch at uksales@bridgemanimages.com for more information on licensing and clearing copyright
View more sneakers or trainers in the archive, or check out the international exhibition The Rise of Sneaker Culture, touring in 2017.
Bridgeman represents The Advertising Archives – see more from the collection