At the recent Art Business Conference, that took place in Church House Conference Centre in London, I was privileged to be part of a talented panel of professionals who presented case studies, tips, examples and more on the subject of how businesses can get the most out of Instagram.
Moderated by the mercurial Josh Spiers (Spiers Magazine) the panel consisted of Bec Storey (Sutton PR), Joe Kennedy (Unit London) and myself. When we met weeks before the conference with the Art Business Conference organiser Louise Hamlin (Art Market Minds) our main challenge was at what level to position the panel as we knew the audience’s knowledge of Instagram varied from novice to experienced Instagram users.
Bec Storey started the presentations with some captivating case studies that she had personally worked on at Sutton PR. Covering the challenge of Owned, Paid and Earned media in the Instagram world. Bec revealed some impressive statistics about two campaigns Sutton PR had worked on which was a great way to kick off the panel.
My presentation was next and we had agreed my focus would be on a business perspective looking at how a business can start or build following, awareness, leads and even sales on Instagram. Using my previous experience on major brands, building a following of 1.4 million following on a different social network and providing a simple marketing strategy to get people started on this powerful tool.
Joe Kennedy followed with a fascinating presentation on how he and his business partner built their business, Unit London, using Instagram and artist’s Instagram accounts to build awareness and interest for their new start up. With advice and examples Joe had the audience captivated with his entrepreneurial story.
After the three presentations Josh Spiers managed the discussion and audience questions with the ease and skill ensuring each of the panellists had the opportunity to answer and be heard.
I have been on many of these panels and spoken at events covering emerging media but this was one I really enjoyed. The feedback after the event was extremely interesting as the variety of questions proved the diversity of the audience. An interesting aspect of the conference was the social coverage by Tondo that allowed comments, questions and discussion throughout, helping those who couldn’t ask a question to have a voice.
The conference itself was a wonderful diversity of aspects within the art world and something I will share in my next blog post.